The COVID-19 pandemic dealt a severe blow to India’s tourism industry, but 2024 has seen a strong recovery, with both domestic and international travel on the rise. This article explores the current state of India’s tourism sector, focusing on key destinations, government initiatives, and the role of sustainable tourism.

The article highlights popular tourist destinations like Kerala, Rajasthan, and the northeastern states, which have seen a surge in visitors due to their natural beauty and cultural heritage. It also examines the government’s efforts to promote tourism through initiatives like the Incredible India campaign and the development of infrastructure at key tourist sites.

However, the article also discusses the challenges facing the tourism industry, including overcrowding at popular destinations, the environmental impact of mass tourism, and the need for better connectivity in remote areas. The article concludes by exploring the potential for sustainable tourism in India and the importance of balancing economic growth with environmental conservation.